With Key, you start building equity from day one. Key gives you $450 to $600 additional equity for every $1,000 of the initial down payment and equity deposits you make.

With renting, you’re not building any equity but rather paying a lump sum each month that could be going towards your landlord’s mortgage.

Key ensures security of tenancy and predictable monthly payments. At the end of your term you take over full ownership of the home, already knowing the price upfront.

With renting, the security of tenancy is limited since there is always the possibility of that dreaded 60-day notice to move out.

Key enables you own a home that you can really make your own. Whether it's a new paint colour for your walls or new kitchen cabinets, we encourage you to personalize your space.

With renting, there are typically limitations around the personalizations you’re able to make in your home, as most landlords want to the unit to remain the same when you move out as it was when you moved in.