With Key, you start building home equity from day one, and your investment grows alongside the real estate market. You build equity every month, and that equity grows with the home value too.

With rent-to-own models, you start building equity only after your lease period is over and you decide to purchase the home.

With Key, you are not required to immediately qualify for a mortgage. You can delay mortgage qualification until year five, where we will assist you throughout the process.

With rent-to-own, when your lease agreement runs out, you need to qualify for a mortgage. You face this daunting process alone, without help from Key's team of experts.

With Key, you can immediately start owning and building home equity for an initial down payment starting at 2.5%.

With rent-to-own, once your lease agreement runs out, you are required to put 5-20% down.

With full transparency, you will always know exactly what you are paying for. Our low fees are below market rates and are clearly outlined before you sign your contract.

With rent-to-own models you’re on the hook for non-refundable upfront fees that typically range between 1-5% of the purchase price.