With Key, you start building home equity from day one. Key gives you $450 to $600 in additional equity for every $1,000 of the initial down payment and deposits you make.

With rent-to-own models, you start building equity only after your lease period is over and you decide to purchase the home.

With Key, your monthly payments are a combination of mortgage-like occupancy costs alongside equity deposits designed to build your equity to take full ownership. You also get additional equity from Key, helping you save faster for your final down payment.

With rent-to-own models, your monthly payments would be higher than with Key and you don’t get additional equity. It’s similar to depositing money into a savings account without interest.

With Key, you can immediately start owning and building home equity for an initial down payment starting at 2.5%.

With rent-to-own, once your lease agreement runs out, you are required to put 5-20% down.

With full transparency, you will always know exactly what you are paying for. Our low fees are below market rates and are clearly outlined before you sign your contract.

With rent-to-own models you’re on the hook for non-refundable upfront fees that typically range between 1-5% of the purchase price.