Most life altering events, terrorist acts, war, recession, and yes, even pandemics, do one thing quite well; They turn our everyday life upside down.

They shake our understanding of normal, and they produce an economic shock that takes months, even years, to recover from. They hurt people, young and old and the breadth of their pain is felt around the world. They also highlight cracks in the world that weren't as evident before. The growing gap between the "haves" and the "have nots", and the increasing inaccessibility of homeownership for an entire generation are two powerful examples.

The current pandemic and corresponding ways we've had to adapt will be forever engraved in our minds. (I bet you still remember exactly where you were when you heard about the planes striking the towers in 2001.)

Events like we're managing through now change our lives, from how we shop for food, eat, socialize, live at home, and play to how our children learn, what we watch (Tiger King anyone?), and how we hold meetings and work from home.

Existing technologies like digital meetings and house parties, food delivery, and entertainment have taken many of us out of our comfort zone.  We've managed all this with the bonus of staying in our pajamas all day (if we want).

While how we interact with others has changed, how we live is also likely to undergo a fundamental shift. In many ways, the writing was already on the wall and now the issues are even more evident.

Homeownership has been on the decline for years - especially in global cities like Toronto - as prices have risen out of lockstep with wages. Mortgage qualifications have tightened partially to slow the market but to also protect financial institutions. Developable land and construction costs have prevented any significant affordable housing, and levies and land transfer taxes have created a perfect storm of unattainable property ownership. No one feels it more than the largest segment of our society...Millennials.

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The system, as they say, is broken and a patchwork repair isn't enough.

Game changing ideas from innovative companies like Key are required. This "Great Reset" has shone an even brighter light on the need for fundamental change and the need to fix the problems that have compounded our inability to own a home. Key's innovative model for homeownership creates a brand new pathway for people to get on the property ladder more easily.

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Long before the "Great Reset", Key was committed to creating a world where real estate is a source of prosperity and freedom for everyone.

Now, our mission is needed more than ever. We started by envisioning a model that makes homeownership attainable again for hardworking Canadians. We're passionate about giving people pride of ownership, nurturing communities, supporting families and helping everyone live a better life. The economic upheaval from the current pandemic has reinforced the need to provide a better path to homeownership. The "Great Reset" has served to reinforce the need for Key's vision and further ignited our passion. Learn more about how Key's program works here.

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