The disparity between homeowners and renters continues to grow in Canada. It now takes the average urban buyer decades to save the 20% down payment traditionally required to purchase a home. Rising home prices and affordability challenges have created a widening gap that makes ownership feel impossible for many renters. Key is changing that. By offering a modern homeownership model, Key enables renters to move into their homes with as little as 2.5% down while working toward full ownership.

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The challenges facing renters today

It’s no secret that housing is one of the most important vehicles for building wealth in Canada. However, as home prices outpace income growth, many renters find themselves stuck in a cycle where saving for a significant down payment feels impossible. In cities like Toronto, a representative home now costs over $1.1 million, and the National Bank of Canada estimates a household income of nearly $200,000 is needed to afford it. At the same time, rising rents make saving even harder, leaving many Canadians feeling locked out of the market.

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How Key can enable more people to prosper with real estate

Key’s program was designed to bridge the gap between renting and ownership. Key provides an alternative way to become a homeowner. With Key, you can move into your home with as little as 2.5% down. From day one, you start benefiting from increases in your home’s value while working toward full ownership at a predetermined price. Unlike renting, every step you take moves you closer to owning your home completely. By reimagining homeownership, Key is giving Canadians a new opportunity for to enter the market. Our innovative model empowers aspiring homeowners to take the first step toward a future they can call their own—sooner and more attainable than ever before. Learn more about how Key's program works here.

This article may include AI-assisted content. While we aim for accuracy, please double-check details or consult a professional if needed.

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