“Location, location, location.” The famous saying underscores that location is everything when buying a home—yet, for many aspiring homeowners in Canada’s biggest cities, securing a spot in a prime urban area has become increasingly out of reach. Homeownership often requires deep pockets, family support, or embracing the daunting reality of “driving until you qualify.” Skyrocketing home prices in urban centres push many Canadians to settle for long commutes. While this strategy might appear financially practical, studies show otherwise. Long commutes can harm your health, increase stress, and even erode any financial advantages

Urban Living or Traditional Homeownership?

For many younger Canadians, traditional homeownership models no longer align with their goals. Renting indefinitely may seem like the only alternative, but it leaves families without an opportunity to build roots and benefit from housing market trends. Is there a way to achieve urban living and homeownership without sacrificing financial stability or quality of life? At Key, we believe it’s time for a better model—one that empowers aspiring homeowners to live in their desired neighbourhoods while working toward full ownership.

‍

Modern Solutions for Modern Homebuyers

The real estate market has seen a growing wave of innovation in recent years, driven by technology and shifting priorities among younger generations. At Key, we’ve developed a solution that makes the homeownership journey easier, allowing Canadians to move into their chosen homes with as little as 2.5-5% down. Learn more about how Key's program works here.

This article may include AI-assisted content. While we aim for accuracy, please double-check details or consult a professional if needed.

‍

‍