Rob Richards

Founder & CEO

Rob is a technology operations veteran with 40 years of experience in real estate, enterprise software and venture capital.

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”Our young people are locked out of homeownership and are renting forever from investor-landlords, not building wealth with the financial discipline of investing in where they live, and always worried about the dreaded knock on the door. While at Plaza I observed this disturbing trend in the condo industry and, having a unique combination of capabilities in technology, business founding & scaling and real estate development, I decided to act.”

A graduate of the University of Waterloo with a degree in Physics, Rob worked as a mathematical engineer at Canadian Astronautics and Nortel. In the 90’s he led e-Cruiter.com as COO which was one the first SaaS company to go public on the NASDAQ.  Since then, he has invested in and advised start-ups as an angel and notably co-founded Plaza Ventures into a Top 5 private VC in Canada as ranked by PwC.  In 2019, Rob retired from Plaza Ventures to build Key.

Rob leads with purpose and has the proven ability to develop a mission, product and business model that solves a massive problem in a compelling and profitable way. His passion for the impact of technology on economic and social advancement is central to why he founded Key.